Tailored planning for business owners and families. We are independent financial planners and advisors.


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At Alpha Capital Strategies™, we take pride in being fiduciaries, which means that we have a legal obligation to act in the best interests of our clients. This is different from the suitability standard, which only requires that an investment be suitable for a client’s needs, but not necessarily the best option available.




As fiduciaries, we always put our clients’ interests ahead of our own and disclose any conflicts of interest that may affect our advice. We believe that this helps to build trust between us and our clients, and ensures that our clients’ financial goals are the primary focus of our recommendations. Additionally, when working with Alpha Capital Strategies™, our clients can be more confident that the advice they receive from us is in their best interest, rather than being swayed by the potential for us to earn commissions or other incentives from certain products.




We ensure that our clients know that they are working with a fiduciary advisor, which allows us the transparency to disclose any potential conflicts of interest and commission,providing a clear picture of the situation and helping clients make more informed decisions. Overall, being a fiduciary is an important aspect of providing ethical and responsible financial advice, and it’s something that we take very seriously at Alpha Capital Strategies™.

Transactional Planning

Some Clients may need to complete a transaction to place a specific product to help pursue their financial goals. In some cases, our clients may already have a financial plan; therefore we help facilitate a product transactionally. 

Fee-Only Financial Planning

Everyone runs out of time and capital before they run out of opportunities they want to pursue. Comprehensive ongoing fee-only financial planning offers our clients continual planning to ensure they pursue the most effective and crucial financial goals.


About Alpha

Our firm has a passion for developing deep relationships with our clients to help them seek their greatest opportunities. Each day our team comes together to solve our client’s biggest problem – financial security. We wanted to build something that allowed people to experience more value, deeper relationships, and an understanding of what is important. Alpha Capital Strategies thrives on unfolding financial complexity by helping clients identify where they are and where they want to be through our proprietary planning process.

“Pursuing Alpha” is our podcast that takes a deep dive into the unique financial journeys and areas of expertise of our guests. Join us as we explore the financial strategies, philosophies, and personal stories that have led our guests to pursue their own version of financial success. Click here to watch the latest episode, and be sure to subscribe for more episodes, coming out every Wednesday!

Our Office

6213 98th Street
Lubbock, TX, 79424

Contact Us

(806) 300-0401

Office Hours

Mon-Fri: 9am – 5pm
Sat-Sun: Closed

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Securities and advisory services offered through LPL Financial, a registered investment advisor.  Member FINRA/SIPC. Financial planning offered through Alpha Capital, LLC, a registered investment advisor. Alpha Capital, LLC and Alpha Capital Strategies are separate entities from LPL Financial.  Alpha Capital Strategies LLC and the “logo” are registered trademarks. This material is for educational purposes only and not intended as a recommendation for any particular product, and is not intended to provide, and should not be relied on for, accounting, legal, investment, or tax advice. Individuals are encouraged to seek advice from their own advisors.

The LPL Financial registered representative(s) associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

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